Guide & Tips

Ultimate Guide to Finding the Best Time to Post on YouTube

by Grant Stern

You want your YouTube work to be seen by as many people as you can as a creator. Knowing when to upload your videos is one of the key elements in reaching this aim.

You can improve the likelihood that people will watch and interact with your video by knowing when they are online the most. The ideal time to publish on YouTube and the variables that may influence your posting schedule are covered in this article.      

Why Timing Matters on YouTube?

The timing of your YouTube post can significantly affect its visibility, engagement, and ultimately, its success. Posting your videos at the right time can increase your views, likes, shares, and subscriptions.

 However, if you post your videos at the wrong time, they can easily get lost in the sea of other content on the platform.

The Best Time to Post on YouTube Depends on a Few Different Things

Several factors can affect the best time to post on YouTube. Some of the more significant ones are listed below:

Timezone

Your audience may be spread across different time zones, so it’s essential to consider their location when choosing your posting time.

Demographics

Your audience’s age, gender, interests, and location can also affect their viewing habits and the best time to post your videos.

Niche

Different niches may have different peak engagement times. For instance, educational content may perform better during weekdays, while entertainment content may perform better on weekends.

Competition

You also need to consider your competitors and their posting schedules to avoid posting your videos at the same time.

Best Time to Post on YouTube by Day

  • Monday to Thursday: 2 PM – 4 PM
  • Fridays: 12 PM – 3 PM
  • Saturdays & Sundays: 9 AM – 11 AM

The best time to post on YouTube generally falls during mid-week, between Mondays to Thursdays. During these days, most people are either at work or school, and they may take a break to watch some YouTube videos in the early afternoon.

Friday’s peak engagement time is around noon to early afternoon, while weekends are best for posting in the morning.

However, these times are only general guidelines, and you should still consider the factors mentioned above before finalizing your posting schedule.

Best Time to Post on YouTube by Timezone

The best time to post on YouTube can also vary depending on your audience’s time zone. Here are the general guidelines based on the three most significant time zones:

Eastern Time

2 PM – 4 PM on weekdays, 12 PM – 3 PM on Fridays, and 9 AM – 11 AM on weekends.

Pacific Time

11 AM – 2 PM on weekdays, 9 AM – 12 PM on Fridays, and 6 AM – 9 AM on weekends.

Central Time

1 PM – 3 PM on weekdays, 11 AM – 2 PM on Fridays, and 8 AM – 10 AM on weekends.

Keep in mind that these times are only general guidelines and may not apply to your specific audience.

Final Discussion

Posting your videos at the right time can significantly impact your YouTube channel’s visibility, engagement, and growth.

While there are general guidelines for the best time to post on YouTube, it’s essential to consider your audience’s timezone, demographics, niche, and competition before finalizing your posting schedule.

By understanding your audience and their viewing habits, you can increase the chances of your videos being seen, shared, and engaged with.